منابع مشابه
Indonesian's presidential social media campaigns
Social media has been used for political campaigns of presidential candidates in a number of democratic countries, including Indonesia.The candidates for president and vice president have been following the latest trends in the virtual world by using social media such as: 1) Facebook, and 2) Twitter.The author's continuing research with a focus on the popularity of candidates for president and ...
متن کاملSocial media in advertising campaigns: Examining the effects on perceived persuasive intent, campaign, and brand responses
Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNS), the aim of this study was to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNS and TV and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourabl...
متن کاملSocial marketing campaigns and children's media use.
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marke...
متن کاملThe role of authenticity in electoral social media campaigns
Authenticity is a popular buzz word in electoral politics, as electoral candidates and politicians are expected to be authentic in their public interactions. Since 2008, social media has become an integral part of elections in the US, and continues to gain importance in electoral campaigns around the world as social media offers electoral candidates a new medium for communicating with their con...
متن کاملNetworked discontent: The anatomy of protest campaigns in social media
We analyze the communication network that emerged in social media around an international protest campaign launched in May 2012. Applying insights from network science and the theory of brokerage, we examine the cohesion of the network with community detection methods, and identify the users that spanned structural holes, creating bridges for potential information diffusion. We also analyze act...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Creative Communications
سال: 2014
ISSN: 0973-2586,0973-2594
DOI: 10.1177/0973258614545155